Target Audience

As I have chosen to do a song by Ellie Goulding I need to decided what target audience I should aim my video at. I researched into Ellie Goulding and her fans and found that the majority were females. I also noticed that the age group was about 14 to 20 on average. From these two statistics I have chosen females between the ages 14 to 20 as my target audience. This way I know that people who enjoy listening to Ellie Goulding and her fan base will be interested in my video. I will use colours which I associate with girls and also things which I believe girls in the age range of 14 to 20  would be interested in. I have also been watching Ellie Goudling's music videos to gather information on what she puts in her music videos which seems to attract her audience. I noticed with her faster songs she has a lot of dancing around and bright colours, with her slower songs the videos are a lot more gentle filming and she also uses some slow motion. I will use these techniques when filming my music video as it will attract the correct target audience.

I have researched into girls aged 14 to 20 and have made a mood board (below) to show my findings.

 

My mood board has lots of logos of brands and social networking sites of which girls aged 14 to 20 use and are associated with. I have also put up pictures of female artists which my target audience have been found to like and also some idols like Zac Efron who is known to be a teenage girls celebrity crush. The brands MAC and NARS are make up brands which is associated with my target audience as most girls this age are into make up. They're also into the brands like Victoria's Secret, Topshop and some other brands I put up here as they're they typical teenage girl shops to shop in. I have also added some programs which teenage girls mostly watch.